American Postal Workers Union

American Postal Workers Union

Senior Digital Media Strategist

Based in Washington, DC


Job Title: Senior Digital Media Strategist
Location: Washington, DC
Salary Level: Starting $83,000-$95,000
Reports To: Director of Communications

Application Process
Submit Applications To: hdecker@apwu.org

The Digital Media Manager is a strategic, creative thinker and implementer, who is passionate about organizing and building the American Postal Workers Union’s (APWU) online audience. They utilize the union’s digital tools to drive mobilization and action for internal and public campaigns. The position involves honing the union’s digital strategy, and managing our digital media suite, including websites, social media platforms, email lists, text messaging, video, and all other online content.

Performs duties under the supervision of the Communications Director.

The American Postal Workers Union is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state or local law.


  • Proven track record of successful digital media campaigns, preferably for another labor union, campaign or advocacy organization
  • Excellent organizational, interpersonal and communication skills
  • Demonstrated ability to manage multiple, competing priorities and projects, and meet deadlines
  • Proven ability to work with a team, but capable of working independently and being self-motivated
  • Experience managing digital organizing and advocacy campaigns, driving members and supporters to action
  • Experience with Action Network or other CRM and testing content to maximize engagement
  • Strong understanding of web analytics, demonstrated proficiency with content management systems, especially Drupal
  • Experience with mass text messaging tools
  • Organizational-level experience publishing and tracking on platforms including Facebook, Twitter, YouTube, and Instagram
  • Experience placing digital advertising on Facebook and Google a plus
  • Experience managing live streams a plus
  • Proficiency with HTML and CSS a plus
  • Ability to establish and maintain effective working relationship with APWU personnel, members and general public

Some travel will be required. Occasional evening and weekend work will be required. Weekend and evening monitoring of social media required.

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.