SEIU Local 32BJ

Communications Specialist

Based in Miami, FL


32BJ SEIU, the largest property service union in the country, is seeking an aggressive, nimble and creative Communications Specialist to help drive a comprehensive and strategic communications program. The communications program includes media relations, social media and member communications for contract fights, organizing drives and legislative and political campaigns.

The Communications Specialist is a key member of the Union’s communications team, responsible for communications in Florida. The position is based in our Miami office.

Candidates should be creative thinkers, capable and skilled multi-taskers, who can utilize a range of communications tools to help advance campaigns. The Communications Specialist reports to the Regional Communications Manager.

Responsibilities include:

  • Working with Regional Communications Manager to drive and execute communications plans, including media relations, new media and member communications, throughout the region;
  • Initiating contact with and responding to inquiries from print, radio, and television journalists; pitching story ideas and providing information to generate positive media coverage in the region;
  • Building relationships with labor, immigration, political and other key media in the region;
  • Writing news advisories, news releases, background pieces, message documents and other press materials for campaigns;
  • Managing social media sites and producing content, including memes, copy for posts, and short videos for Twitter, Instagram, and Facebook campaigns.
  • Strategizing and implementing new media components into campaigns, including concepts for microsites, Twitter, Facebook and email outreach;
  • Training and developing members for public speaking; other duties as required.


  • Two to three of experience in journalism field, or communications in labor, politics or advocacy organizations;
  • Outstanding writer, able to create strong press releases, message documents and member communications materials;
  • Familiarity with new media tools and openness to expanding skills in this area;
  • Demonstrated commitment to social and economic justice, especially work with union members, low-wage and immigrant communities;
  • Experience in working with and creating communications for union or organizational members on advocacy campaigns preferred;
  • Ability to work independently, handle multiple priority projects and meet deadlines;
  • Very strong preference for a candidate comfortable speaking and writing in Spanish;
  • Demonstrated resourcefulness and flexibility in approach to project assignments and planning
  • Ability to travel regularly for planning meetings, events and member meetings.

32BJ offers a competitive salary, plus a full benefits package that includes employer-paid medical, dental and vision plans for full-time employees and their qualified dependents.

To Apply:
Please e-mail your résumé and letter of interest to: HR@seiu32bj.org, with “Communications Specialist- FL” in the subject line.

People of color and women are encouraged to apply.

32BJ SEIU, the largest property service union in the country, is working to create good jobs for 175,000 workers in building, food, security and school services and for all working families. At the forefront of the fight for economic justice in twelve states, 32BJ works to improve low-wage work and strengthen families and communities.

“Local 32BJ has implemented a vaccine mandate. Bona fide religious and ADA exemptions are permitted with additional safety measures.”

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.