American Federation of State, County, and Municipal Employees

American Federation of State, County, and Municipal Employees

Media Relations Specialist

Based in Washington, DC


Media Relations Specialist
Location: Washington, DC
United Staff Union – Grade 7
Starting Salary: $71,927

This position is responsible for securing media coverage of AFSCME activities, positions and accomplishments. Writes materials for media distribution, as well as for internal communications and organizing purposes. Will also assist in the strategic planning of media activities. The incumbent will build and maintain relationships with members of the news media and place stories, interviews, and Op-Eds with print, radio, and TV outlets. The incumbent will also plan and carry out news conferences and media events, and write news releases, editorials, advertisements, brochures, and blogs.


  • Develop media relations strategies for priority campaigns, including political, advocacy and organizing. Write a range of media materials, including news releases, background memos, op-eds, advisories, and fact sheets.
  • Work with allies on media campaigns, including earned and paid, for priority actions and campaigns.
  • Proactively pitch story ideas to generate positive coverage.
  • Respond to inquiries from print, radio and television journalists.
  • Develop and leverage relationships with members of the media to influence coverage and drive narratives.
  • Conceive and execute media events based on natural and created news opportunities.
  • Assist the communications department in developing media strategies to improve the public image of the labor movement.
  • Provide media relations support for strategic campaigns from Washington and in the field as necessary.
  • Conduct media training with union activists and leaders.
  • Performs other duties as assigned.


Education and Experience:
Graduation from an accredited four-year college or university with degree in communications, journalism, or another related field desirable. Minimum of three years in a media relations role or a combination of education and experience that would provide the required knowledge, skills and abilities required.


  • Superior writing skills including experience writing Op-Eds, press releases, fact sheets and other media related materials.
  • Knowledge of labor relations issues in the public and private sector.
  • Experience and existing relationships with national press preferred.
  • Experience in campaigns or political advocacy organizations required, with strong inter-personal skills and excellent judgment.
  • Demonstrated ability to place stories and Op-Eds.
  • Ability to work with grassroots union and community movements to plan, develop and implement message and events.
  • Excellent verbal communication skills.
  • Proficiency in MS Office programs, e-mail programs, as well as social media platforms including Twitter and Facebook, etc.
  • Flexibility to travel as required in performance of duties.
  • Ability to work under tight deadline, be flexible and thrive under pressure.
  • Ability to communicate in a foreign language desirable.

To Applly:
Please submit résumé and cover letter to: recruiting@afscme.org.

Posting Date: August 6, 2021

AFSCME is an equal opportunity employer, and, as such, does not discriminate an employee or applicant on the basis of race, creed, color, age, sex, national origin, marital status, sexual orientation, gender identity, religious affiliation, disability, or any other classification protected from discrimination under applicable law.

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.