Digital Program Manager

Based in Washington, DC
(may be worked remotely)


Job Category: Non-Bargaining Salary
Requisition Number: DIGIT02404
Type: Full-Time
Location: Washington | DC | 20035 | USA

JOB TITLE: Digital Program Manager – Advertising
Annual Salary: $96,020


ORGANIZATIONAL OVERVIEW: The 2 million members united in the Service Employees International Union (SEIU) are at the forefront of a movement to build power for working people and empower all workers to form unions, no matter what job they do. SEIU members are from every walk of life, every political party, every background, every faith. They come from communities with their own stories and strengths, and that makes the Union all the more powerful because there's strength in numbers. SEIU members work across the Public spectrum providing high quality care and services. They are the workers who keep our nation's airports running and make sure landmark buildings are clean and secure. They provide essential public services and give a foundation of learning to our youngest and brightest. SEIU members believe in and are fighting for a Just Society where all workers are valued and all people respected—no matter where they come from or what color they are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.

PURPOSE: The Digital Program Manager is responsible for providing developing and directing paid digital advertising campaigns across departments and divisions to ensure adhesion to best practices and optimization of resources to reach organizational goals.

PRIMARY RESPONSIBILITIES: (Any one position may not include all of the specific duties and responsibilities listed. Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification.)

  • Develops smart data-driven digital advertising plans to meet goals of organizing campaigns, including visibility, growth, recruitment and lead generation across multiple concurrent channels and mediums including display, video, email, social media and search
  • Manages a process that includes multivariate testing, reporting and iteration to maximize efficacy of advertising investments
  • Plans and works to implement ongoing outreach and nurturing efforts for leads, retargeting opportunities and segmented outreach campaigns in conjunction with organizers and the data department
  • Provide guidance to graphic designers and be able to develop your own effective creative and copy
  • Negotiate terms with advertising vendors, review and finalize contracts, approve invoices
  • Review and monitor media buys - digging in on performance and settings in multiple ad platforms to make recommendations for adjustments to optimize results, produce reports
  • Research new advertising venues and stay abreast of online advertising trends
  • Provide thought-leadership in the use of paid digital programs and the union's development within that space, including implementing new technologies
  • Contribute to and help create a collaborative, respectful, inclusive, innovative and energetic team culture
  • Assign and review junior staff deliverables - providing feedback, coaching and guidance at every step
  • Manage one or more senior digital specialist ad experts and vendors
  • Handle sensitive issues that require high-levels of confidentiality
  • Adhere to strict deadlines for completion of all assigned work
  • Ensures that all responsibilities are carried out with careful attention to equity and through use of a racial justice lens
  • Performs other duties and special projects as assigned in support of the program.

CONTACTS: SEIU Executive Officers and various senior leaders; Division leadership and staff; Political, Community and Union leaders and staff; SEIU International staff, and employers. Must be able to represent the International Union with outside organizations utilizing independent judgment and the highest level of professionalism. Ensures that sophisticated choices are made about appropriate vendors and support services.

DIRECTION AND DECISION MAKING: This position reports to the Assistant Director of Digital Organizing and must often work without supervision.

EDUCATION AND EXPERIENCE: A minimum of three (3) years of related work experience OR a combination of education and experience that would provide for the following knowledge, skills, and abilities:

  • Outstanding writing, verbal, and analytical communication skills;
  • Three years of digital advertising experience that includes leading digital advertising strategy and media planning for clients in an agency setting
  • Experience running integrated campaigns including programmatic display and video, social media, and search
  • In-depth understanding of how to optimize performance and meet KPIs in digital advertising, recruitment, SEO and UX/UI strategy and implementation
  • Search Engine Optimization (SEO) experience. Experience with Yoast SEO and similar tools
  • Search Engine Marketing (SEM) campaigns, Google Analytics, and Google AdWords,
  • Photoshop, Illustrator and basic Premiere content creation and editing experience
  • Graphic design, HTML and Content Management Systems (CMS)
  • Experience with Marketo, Salesforce Marketing Cloud, HubSpot or similar marketing automation software
  • Experience with Geofencing, Mobile Capture, and Mobile Retargeting and cost- effective vendors (desired)
  • Experience supporting the professional development of more junior staff or interns
  • A high level of judgment, ability to take initiative, make decisions in consultation with peers or higher-level managers and work independently;
  • Ability to work with diverse group of SEIU leaders, SEIU members, and staff in complex and political situations;
  • Ability to model consistently the vision and values of the union, passion for improving the lives of SEIU members and working people everywhere as well as our leadership standards;
  • Must be able to handle fast-paced, multiple, complex, projects simultaneously and meet established deadlines.

PHYSICAL REQUIREMENTS: Work in this position will generally be performed in an office setting. However, the job may require work in other settings conducive to performing the tasks required to complete assignments. Must be available for travel, including overnight stays. Travel and work beyond traditional business hours is required.

Apply Here: https://www.click2apply.net/V7m1zzHqgN8mhWmVt8oXr


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