Senior Digital Communications Manager

Based in Washington, DC
(may be worked remotely)


Job Category: Non-Bargaining Salary
Requisition Number: SENIO02413
Type: Full-Time
Location: Washington | DC | 20035 | USA

JOB TITLE: Senior Digital Communications Manager


ORGANIZATIONAL OVERVIEW: The 2 million members united in the Service Employees International Union (SEIU) are at the forefront of a movement to build power for working people and empower all workers to form unions, no matter what job they do. SEIU members are from every walk of life, every political party, every background, every faith. They come from communities with their own stories and strengths, and that makes the Union all the more powerful because there's strength in numbers. SEIU members work across the Public spectrum providing high-quality care and services. They are the workers who keep our nation's airports running and make sure landmark buildings are clean and secure. They provide essential public services and give a foundation of learning to our youngest and brightest. SEIU members believe in and are fighting for a Just Society where all workers are valued and all people respected—no matter where they come from or what color they are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.

PURPOSE: SEIU's National Organizing Department drives the central mission of our union to win for working people on the job, in our communities, and in our economy and democracy. This position manages SEIU organizing department's digital communications operations and staff to promote the union's narrative and organizing work, to further campaign objectives, and to expand SEIU's online audiences and presence. The position reports to the Assistant Director of Organizing.

PRIMARY RESPONSIBILITIES: (Any one position may not include all of the specific duties and responsibilities listed. Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification.)

  • Devises national digital strategy and goals as part of the union's overall digital communications strategy and as assigned to specific campaigns.
  • Manages implementation of national and/or organizing social media efforts.
  • Manages development of digital strategies for campaigns and projects to ensure that they advance both individual project goals and the union's overarching goals and strategic direction.
  • Creates and oversees the creation of digital content.
  • Serves as a key contact for communications with allies, partners, and vendors.
  • Manages and creates event digital communications – strategy, message, look and feel, materials, marketing, outreach, various technologies and social media.
  • Act as the department's lead digital organizer on assigned priority campaigns.
  • Assists with vendor management and oversight for the department.
  • Prepares, manages and monitors digital ad budget.
  • Recruits, reviews and recommends hiring for digital staff.
  • Manages the work of digital team staff, directly supervising individuals on team as assigned.
  • Directly responsible for retention of staff, including training, feedback, reviews, skill and career development.
  • Represents Organizing Department as assigned and performs other duties as assigned in support of the work of the department.

CONTACTS: SEIU Executive Officers and various senior leaders; Organizing Division leadership and staff; Political, Community and Union leaders and staff; SEIU International staff, employers and outside organizations.

DIRECTION AND DECISION MAKING: This position reports to the Assistant Director of Organizing and must often work without supervision.

EDUCATION AND EXPERIENCE: A minimum of five (5) years of related work experience OR a combination of education and experience that would provide for the following knowledge, skills, and abilities:

  • Experience developing and implementing strategy on campaigns, including organizing, contract, political, and legislative, as well as experience working with community allies.
  • Thorough knowledge of digital strategies, including list-building on various platforms, online advertising, content management, multivariate testing to optimize results and online organizing.
  • Experience with streaming and staffing events.
  • Excellent writing, verbal, and analytical skills.
  • Demonstrated capacity to continuously develop knowledge and skills related to use of rapidly changing technology.
  • Knowledge of unions or other advocacy organizations.
  • Requires a high level of judgment and ability to take initiative and work independently.
  • Must maintain a high level of confidentiality.
  • Must be able to handle multiple “priority” projects simultaneously and set and meet deadlines, and ensure that staff team does the same. Works well under pressure.
  • Skill in the use of technology including online organizing and communications platforms.
  • Ability to write and proofread Spanish a plus.
  • Familiarity with CRMs, Adobe Creative Suite, and other web development tools and applications desired

PHYSICAL REQUIREMENTS: Work in this position will generally be performed in an office setting. However, the job may require work in other settings conducive to performing the tasks required to complete assignments. Must be available for travel, including overnight stays. Travel and work beyond traditional business hours is required.

APPLICATION REQUIREMENTS: A résumé and cover letter are required for all applications.

Apply Here: https://www.click2apply.net/ozeW62HPpYpMcgWyuVgWD


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