Virginia Education Association

Virginia Education Association

Digital Media Specialist
O2B Campaign

Based out of VEA Headquarters in Richmond, VA


Date of Posting: April 19, 2021
Deadline for Applying: Open until filled
Reports to: Director, Communications and Public Affairs

The Virginia Education Association (VEA) is seeking applicants for the position of Digital Media Specialist. VEA is a statewide community of more than 40,000 teachers and school support professionals working for the betterment of public education in the Commonwealth. VEA is the state affiliate of the National Education Association with more than 3.2 million members. See our website at www.veanea.org.

Position Description:
The Digital Media Specialist reports to the Director, Communications and Public Affairs. Among other functions, this office is responsible for designing and distributing print and digital communications products to Association members, not-yet-members, and the Virginia public. Current digital tools include multiple websites, social media channels, large-scale digital messaging, organizing and communications products such as Action Network, and graphic and video products. All products serve to advance the Association’s mission and strategic goals, as well as to support organizing goals at all levels of the organization. The Digital Media Specialist position is located at VEA headquarters in Richmond. Position provides primary digital media support to VEA’s Organizing to Bargain (O2B) campaign for two-year period. It is anticipated that this position will require significant overnight travel within Virginia.

Core Job Functions:

  • Support local- and state-based Organizing to Bargain (O2B) campaigns by developing, deploying, and monitoring impact of digital tools, which include:
    • Multi-purpose campaign sites (e.g. Action Network—targeted message, event management, online petition, social media integration)
    • Large-scale, targeted e-messaging through Sales Force Marketing Cloud (SFMC) and successor platforms and services
    • Large-scale texting programs
    • Social media networks
  • Support local O2B campaign goals through development of appropriate messages and internal communications and public outreach.
  • Provide communications coaching and guidance to local officers and staff to maximize campaign strength.
  • Develop visual products to support local campaign goals (memes, flyers, videos).
  • Develop and execute social media strategy and contribute text and visual content to VEA social media accounts (Facebook, Twitter, Instagram).

Minimum Qualifications:

  • Advanced knowledge of communications strategies and digital communications; equivalent to at least a bachelor’s degree.
  • Superior communication skills, including writing, editing, messaging, and scripting talents.
  • At least three years of experience designing, deploying, and managing successful multi-faceted digital campaigns.
  • Experience deploying digital tools in successful Union organizing and/or political campaigns.
  • Command of Microsoft Office, Adobe Creative Suite, Google Analytics.

Salary and Fringe Benefits:
This is a professional staff position covered by the VEA/VPSA Master Contract. Salary is negotiable depending upon applicant’s experience and qualifications. Effective September 1, 2020 the VEA/Staff Master Contract has a salary range of $68,000 to $101,948 for 2020-2022 The contract also includes an excellent fringe benefits package.

Application Procedure:
In order to apply, please visit www.veanea.org and click on the link under About/VEA Careers.


WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.