SEIU Local 2015

SEIU Local 2015

Communications Director

Based in Los Angeles, CA


Sterling Search Inc. has been exclusively retained to recruit for the new Communications Director for SEIU Local 2015.

“SEIU Local 2015 is California’s Long Term Care workers organization that will unleash the collective power of long term care workers, their families, and their communities, harness the power of technology, and build a broad movement to disrupt the unjust status quo in order to bring lasting transformational change towards a more just society for all.”

The Local 2015 member leaders believe that our mission demands that we fight injustice where we see and experience it. We believe this mission calls on us to fight for all one and a half million long term care workers in California and their communities who are not yet members of Local 2015 because all long term care work must be valued and respected.
The unprecedented income inequality and attacks on workers’ rights that we have been experiencing for the last 30 years require us to take action. We must not only defend and protect what we have, we must also forge new ground in our efforts toward winning for workers.

SEIU 2015 is a vibrant organization with 220 staff throughout 17 California offices. The Officers and staff are passionate about advancing their mission for its nearly 400,000 members. SEIU’s members represent every race, every faith, and every ethnicity but are united in their commitment to caring for California's most vulnerable: seniors and the disabled. It is the Local’s mission to unleash the collective power of long term care workers, their families, and their communities; harness the power of technology; and, build a broad movement to disrupt the unjust status quo in order to bring lasting transformational change towards a more just society for all.

SEIU’s mission speaks to vital social justice, healthcare, disability, and elderly issues, and its members are on the frontlines of the COVID-19 pandemic.

As a result of declaring themselves an Anti-Racist Organization, SEIU Local 2015 places a social justice lens on all that they do with regard to their employment and business practices as well as living these core values in their everyday work:

  • Leadership shows up when we organize others around a vision, take courageous action, build powerfully diverse relationships and inclusive teams, are accountable to results, are committed to demonstrating ethical standards and culture, and when we inspire others to learn more, dream more, do more and become more.
  • Compassion shows up when we create space in our hearts and minds to empathize with the suffering and challenges of others and reveal a pathway for solutions.
  • Empowerment shows up when every worker is given the opportunity to discover their leadership potential and exercise it on behalf of others.
  • Accountability shows up when we exercise every day self-reflection, ownership, and responsibility for one’s words, ideas and actions.
  • Transparency shows up when we ensure that open communication at all levels is used and promoted to build lasting trust among our members and for their organization.
  • Excellence shows up when we demonstrate the ability to find lessons in our successes and failures, opportunities to learn each day, and the desire to always strive for improvement.

This position is part of the Directors’ leadership team, reporting directly to an Executive Vice President, and has unparalleled direct access to the President, who is a very visible rising star with an increasingly high profile. This position is a strategic, dynamic leadership role responsible for internal and external communications campaigns, maintaining and improving upon SEIU’s public image, and managing crisis management communications. This position presents a unique opportunity to shape the strategic communications of a hugely impactful organization at a pivotal moment in its mission, to build up his or her communications team, and to experience tremendous growth. The Local’s officers are in full support of the communications department and primed to assist the new Communications Director in successfully building the department to its fullest potential.

SEIU Local 2015 is positioned for continued success and impact and this is a phenomenal opportunity for a seasoned communications professional who has great passion for the advancement of their mission.

Position Description
The Director of Communications assists with developing a strategic communications plan for overall organizational messaging and critical issues and crisis management communications as they arise; oversees media relations, video, graphic, and digital media through communications specialists. This position requires coordination of multiple staff working on high profile and sometimes confidential projects.

The ideal candidate must be able to multi-task, while prioritizing critical and time sensitive projects; meet tight deadlines; and plan, coordinate, and supervise the media relations, digital and social media, video, photo, translation, interpretation, and graphic design staff. The position is further characterized by the responsibility of selecting and developing work standards, methods; developing and maintaining vendor relationships, procurement processes, and operational procedures; and preparing specialized reports.

Essential Duties and Responsibilities

  • Developing and directing campaign communications, media strategy, member to member communications programs, and message development;
  • Managing a dynamic team of communications professionals within the department;
  • Overseeing and tracking the department’s budget;
  • Working with the Executive Office to effectively position the union among stakeholders;
  • Managing vendors (including: printers, mail houses, graphic designers, consultants, videographers, translation and interpretation services, etc.);
  • Providing communications support and direction to satellite offices throughout California;
  • Identifying and training members to be media spokespeople (multiple languages);
  • Managing media lists and fostering new relationships with new reporters/outlets;
  • Seeking new and creative ways to convey our message and position our union before new audiences;
  • Working effectively with other Locals, SEIU State Council, and community groups;
  • Directing strategies to improve the public image and visibility of the labor movement both locally and nationally;
  • Ensuring the union is maintaining a social media presence and is on the cutting edge of new media advancements;
  • Writing and editing documents/presentations on behalf of other departments and the Executive Office;
  • Coordinating and ensuring the consistent delivery of message among departments;
  • Developing collateral pieces that highlight union programs and benefits;
  • Managing all aspects of production (from concept to delivery) for printed materials, giveaways, etc.;
  • Overseeing the creation of union videos;
  • Organizing and producing media events and press conferences;
  • Acting as spokesperson for the union when necessary;
  • Training, developing, nurturing, and mentoring members and staff;
  • Encouraging teamwork and participation by staff and members;
  • Ensuring outstanding representation of the organization to internal and external allies and constituents.

We are seeking candidates offering the following qualifications:

  • Previous experience with the labor movement or other advocacy organizations;
  • Bachelor’s degree preferred;
  • At least 10 years of experience in campaign communications, media relations, public affairs, or related work, including at least five years managing strategy, planning, and program development;
  • Excellent writing, editing, design, and interpersonal communications skills;
  • Demonstrated experience in directing both internal and external communications;
  • Familiarity with local and national media;
  • The ability to manage own work and the work of others with minimal supervision;
  • Extensive experience in developing and implementing all aspects of strategic communications for large campaigns;
  • Ability to communicate and work effectively with internal departments and department leads;
  • Experience working with a culturally diverse group;
  • Ability to work under tight deadlines and manage multiple projects at once;
  • Bilingual in Spanish/English preferred;
  • Event production and management a plus;
  • Familiarity with using and creating video a plus;
  • Strategic thinker, ability to problem-solve, and generate ideas;
  • High ethical standards.

A competitive compensation package will be offered to attract an outstanding candidate.

Please send résumés to Sterling Search, Inc., Katherine Biely: 310-849-1233, or katherine@sterlingsearchinc.com.

TO APPLY: visit www.sterlingsearchinc.com/seiu2015cd

Direct all correspondence, emails and telephone calls to Sterling Search, Inc. Any résumés sent, or telephone calls made to SEIU Local 2015 will be redirected to Sterling Search, Inc.

SEIU Local 2015 is an Equal Opportunity Employer

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.