Working America

Working America

Digital Communications Director

Based in Washington, DC

With 3.5 million members, Working America mobilizes working people who don’t have the benefit of a union at work to fight for good jobs and a fair economy. As the community affiliate of the AFL-CIO, we unite working people in urban and suburban communities around a shared economic agenda.

The Digital Communications Director is responsible for supervising a high-performing digital communications team and managing the overall digital messaging strategy for Working America. The Digital Communications Director will work closely with the Executive Director to set strategic communications goals for the organization and to raise Working America’s public profile.

Reports to:  Executive Director 


  • In consultation with Executive Director, develop and implement over-arching communications strategy for Working America;
  • Oversee all aspects of the development, management, and oversight of Working America’s digital communication program and operations;
  • Manage Working America’s digital tools and properties including but not limited to websites, email platforms, SMS platforms, social media assets, and digital advertising platforms;
  • Analyze and report on organizational and campaign metrics on a regular basis and use the data to make strategic recommendations to improve effectiveness; coordinate with political and programmatic teams to develop, implement, and innovate in-cycle clinical experiments and conduct ongoing analysis with the goal of improving digital campaign design and execution;
  • Effectively recommend hiring, promoting, demoting, disciplining and termination of
  • communications staff;
  • Work with communications staff to prioritize and synchronize messaging and work product; Ensure good communication, collaboration and appropriate review with allies and affiliated organizations on messaging-related projects and campaigns;
  • Review and approve digital communication, including the overall content and design of Working America’s website(s), blog, Facebook, Twitter and other social media outlets;
  • Develop professional relationships and maintain regular contact with communications leaders within the AFL-CIO, and the progressive community; 
  • Direct research and development of emerging digital tools and tactics to enhance Working America’s communications strategy; develop strategic opportunities that promote the organizational mission;
  • Identify and implement strategies aimed at the growth, cultivation, and retention of Working America membership in the digital sphere;
  • Manage vendor relationships as needed;
  • Other duties as assigned.


  • The Digital Communications Director should have a demonstrated ability to manage a dynamic communications team in a fast-paced and rapidly evolving work environment. Fluency in the realm of political ideas and public intellectual discourse with particular insight to issues related to the labor movement is strongly preferred. They must be an independent thinker who is able to manage both departmental staff and individual responsibilities, often under tight deadlines.

Additional qualifications include:

  • Demonstrated ability to successfully oversee large-scale, multi-faceted communications projects;
  • 5-7 years of experience managing digital electoral campaigns or political programs;
  • Experience with strategic planning and implementation of digital tools to support electoral and issue campaigns including voter contact and GOTV operations;
  • Ability to message to varied audiences;
  • Experience in various communications platforms, including social media, preferred;
  • Advanced user knowledge of email platforms such as Action Network; SMS platforms such as Mobile Commons and Hustle; Facebook; Google; and other digital platforms and tools;
  • Ability to build, motivate and work within a team to accomplish project goals;
  • Outstanding staff supervision, communication and interpersonal skills;
  • Demonstrated understanding of planning and executing online campaigns for labor unions or similar organizations (e.g. think tank, political organization, academic institution, etc.);
  • Demonstrated commitment to social change, with a background in, or strong familiarity with the labor movement, movements for progressive change and/or political/issue campaigns;
  • Effective time management skills, including prioritizing and managing multiple tasks in a fast-paced environment;
  • Demonstrated ability to effectively collaborate and work well with internal and external staff at all levels;
  • Demonstrated ability to be flexible and able to adapt quickly to meet project needs;
  • Ability to work with grassroots and community movements to plan, develop and implement messaging and other related projects;
  • Experience with or understanding of content management systems (CMS) preferred;
  • Excellent written and verbal communication skills;
  • Ability to travel as necessary;
  • Ability to work long and irregular hours as necessary;
  • Other duties as assigned.


  • Washington, DC

Position Type:

  • Full-time
  • FLSA Classification: Exempt

Starting salary is $105,000. Includes medical insurance and 401(k) with employer contribution. 

Working America is an equal opportunity employer.  Working America is committed to building a diverse workforce and strongly encourages applications from women, people of color, LGBTQIA and other non-conforming individuals, and individuals with disabilities.

To apply, please email a résumé and cover letter to work@workingamerica.org.

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.