SEIU Virginia 512

SEIU Virginia 512

Communications Coordinator
Northern Virginia Collective Bargaining Campaign

For covering Fairfax and Loudoun Counties, VA


SEIU Virginia 512:
SEIU Virginia 512 is a dynamic labor union, representing Fairfax and Loudoun county employees, and home care workers across Virginia. We are committed to winning living wages, quality benefits, justice, and a voice on the job for working people. We advocate for policies, budgets and laws that invest in good union jobs, quality public services, economic and racial justice for all Virginians.

Position Summary:
The Communications Coordinator will be responsible for building our online presence and communicating directly with our members, and the public using multiple online platforms, local media, and materials. This position will create and design social media and communications campaigns addressing county employee issue. This role will work collaboratively with union leadership as well as Field, Political and Policy staff to expand our reach and build support for our campaigns to win collective bargaining.

Job Responsibilities Include:

Communications Planning & Strategy

  • Work with leadership, members and staff to develop messaging frameworks, communication plans and digital strategy for on-the-ground campaigns.
  • Work closely across various departments to develop relevant content and narrative creation, including digital outreach and online organizing for union programs.
  • Create organizing materials (digital and print) to promote the union.

Messaging and Content Creation

  • Write compelling, engaging copy for emails, website, flyers, etc.
  • Work with staff to create graphics, textables, digital and print fliers, and other content for use online and offline (FB, TW, IG)
  • Create content and digital strategies to run across multiple channels such as Facebook, Twitter, etc.
  • Monitor online conversations and actively participate in them to build the organization’s visibility
  • Increase reach, growth, and engagement of online communities to help build support for our campaigns
  • Coordinate communications requests from staff and members
  • Document actions and train leaders on best practices for outreach

Media Relations

  • Drive an earned media strategy to help win organizing campaigns
  • Develop and maintain relationships with local reporters
  • Coordinate requests from local media, and identify and prep member spokespeople

Candidates should possess previous communications experience; a strong commitment to working people and justice; strong personal, verbal and written communication skills. Candidates should also thrive in a fast-paced and constantly changing environment.

Successful candidates will bring the following skills and attributes to the position:

  • Previous communications experience with a labor union or other advocacy group, and the belief in and commitment to economic and racial justice
  • Exceptional communication skills (verbal and writing)
  • Understand social media analytics and be able to leverage online tools to prioritize engagement over vanity metrics
  • Understand brand-cohesion and good storytelling
  • Must have basic graphic design for screen and print
  • Experience with creating textable graphics, memes, and flyers
  • Ability to work in a face-paced organization with tight deadlines
  • Must have excellent follow-up skills
  • Demonstrated ability to interpret analytics
  • Meticulous attention to detail and accuracy
  • Familiarity with a range of online campaigning tools, tactics, and strategies
  • Ability to work independently and as part of a remote team and can demonstrate a strong ability to work cross-functionally
  • Proficiency with Google products such as Gmail and Google Drive (docs & sheets)
  • Basic knowledge of HTML
  • Experience work with various CRM
  • Video pre/post-production experience
  • Experience with SLR cameras
  • Experience with Adobe Creative Cloud and/or similar programs

Requirements include:

  • Valid U.S. driver’s license with a good driving record;
  • Ability and willingness to work long, irregular hours, including evenings and weekends;
  • Ability and willingness to travel within Virginia;
  • Relocation to the Northern Virginia area is required if offered a position.

Salary and Benefits:
Starting salary range $68,000 to $80,000 annually, based on experience, with annual cost-of-living-adjustments and merit raises. Benefits package includes: defined-benefit pension, fully-paid health insurance, generous paid leave, etc. In addition, an auto allowance of over $500/month will be provided. Position is an overtime exempt salaried position.

Affirmative Action Employer
SEIU Virginia 512 is committed to equal opportunity for all employees and applicants and encourages applications from all qualified candidates. As a proud Equal Opportunity Employer (EOE), we do not discriminate based on race, color, national origin, ancestry, citizenship status, religion, sex, sexual stereotyping, sexual orientation, gender, gender identity, gender expression, age, marital status, mental or physical disability, medical condition, genetic information, military or veteran status, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other protected category recognized by state, federal or local laws. We work to ensure fair treatment of applicants and employees and actively enforce policies against discrimination and sexual harassment.

To Apply:
Please submit résumé to: info@seiuva.org, with subject line: “Communications Coordinator

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.