Michigan AFL-CIO

Michigan AFL-CIO

Multimedia Specialist

Based in Lansing, MI


The Michigan AFL-CIO is a non-profit federation of labor unions that represents over 1 million working people across Michigan and is seeking to hire a Multimedia Specialist. This position will report to the Chief of Staff of the Michigan AFL-CIO, and the CEO of the Michigan AFL-CIO Workforce Development Institute.

Under general supervision, the Multimedia Specialist uses advanced skills gained through training and experience to plan, develop, design, establish and maintain visual communications for Michigan AFL-CIO affiliated organizations using a variety of video and graphics software applications, techniques and tools to achieve marketing and/or information goals of the organization. Employee should be proficient with video, motion graphics, audio, text and other tools to develop digital content that informs, educates and inspires viewers. This individual must also exhibit a high level of creativity and proficiency to execute multimedia communications that excite, explain and entertain, through video creation, innovative visual campaigns to promote the organization’s work and programs and engage and grow our audiences, graphics work and writing for social media and website management and coding. This individual should be committed to getting results in a fast-paced environment and able to handle a heavy and dynamic workload while meeting expectations and deadlines. The employee should expand the Michigan AFL-CIO reach through video, social media and web projects, while courting its audiences to develop meaningful relationships with the ultimate goals of supporting online-to-offline pathways, fundraising and raising the profile of our work.

Duties and Responsibilities:

  • Manage multiple projects from concept through completion
  • Update and maintain websites, create new webpages and manage other web applications
  • Conceptualize, plan and create innovative and attention-grabbing visual online and online-to-offline campaigns using social media, e-mail and other primarily digital tools to increase engagement, participation, fundraising and visibility
  • Work collaboratively with team members on concept development
  • Create engaging video content for different platforms, including social media, website and offline sharing
  • Hands-on video scripting, recording and editing, including the setup of video and photo shoots, lighting, sound and other technical details
  • Record video interviews and create high-quality film clips from raw footage, including editing, sound mixing and inserting closed captioning, graphics or other on-screen text
  • Edit short social media length videos and longer feature story piece videos
  • Operate and manage online live video streaming software for virtual events
  • Operate and maintain video equipment including troubleshooting equipment issues, and maintain an organized collection of raw video files and final output backups
  • Create visual graphics and written content for web and social posts, campaigns, e-mail communications, etc.
  • Stay up to date on video, web and design trends and strategies and techniques
  • Assist with additional programs and projects as needed to achieve organizational goals
  • Graphic design for political mail pieces, digital campaigns, individual event mailers, event and program flyers, brochures, large format signage, billboards and other electronic media
  • Manage and compile constituted (electronic campaign) lists, and design, send and run analysis on e-blasts and other electronic campaigns
  • Operate standard office equipment and use required software applications
  • Perform other duties and responsibilities as assigned

Education, Experience and Skills:

  • Understanding and experience working with the labor movement, and campaign experience is strongly preferred
  • Standard office equipment operation and high proficiency in required software applications, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Flash), video editing software (Premiere, Final Cut Pro), audio editing software and Microsoft Office (including Word, PowerPoint and Excel)
  • Industry-specific technologies, software and hardware
  • Web coding, knowledge of website platforms like WordPress, Square Space and other web communication tools
  • Basic use of web programming languages including: HTML5, CSS3, JavaScript and PHP
  • File Transfer Protocol (FTP)
  • Strong understanding of campaign metrics, analytics and A/B testing
  • AP style writing

Other Skills:

  • Photography/videography with familiarity in handling DSLR cameras for photos and videos
  • Proficient in social media marketing tools such as sprout social, hootsuite, buffer, etc.
  • Strong visual and creative sense and video/graphic/multimedia design skills
  • Operating standard office equipment and using required software applications for program area and other applications, including Microsoft Office
  • Understanding and experience working with the labor movement a plus

Other Requirements:

  • Work under pressure and produce materials
  • Work with teams and independently
  • Be creative and have high attention to detail
  • Have strong organizational skills with ability to manage priorities and multi-task in a rapid response environment
  • Masterfully translate key messaging points into content
  • Be a sincere listener and cooperative team player
  • Demonstrate a positive and outgoing personality
  • Work collaboratively and be comfortable interfacing with other departments

How to Apply:
Please submit a résumé, brief cover letter, and design portfolio to work@miaflcio.org by 5:00PM on December 15, 2020. Applications will be considered on a rolling basis.

Salary and benefits are competitive, and are commensurate with experience and qualifications.

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.