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Maryland State Education Association

Maryland State Education Association
 

Press Secretary and Policy Research Specialist

Based in Annapolis, MD
 

ABOUT MSEA:  Maryland State Education Association (MSEA) is the Maryland affiliate of the National Education Association (NEA). MSEA is a union and professional association headquartered in Annapolis, Maryland representing more than 74,000 educators and school employees working in Maryland’s public schools. MSEA is dedicated to improving the teaching and learning experience; negotiating professional compensation and advocating for increased education funding and working conditions for public school employees; promoting academic achievement for all students; and protecting labor, civil and human rights for all.

Job Summary:
The Maryland State Education Association is seeking a creative, strategic, and versatile Press Secretary and Policy Research Specialist to play a key role in the association’s communications and policy initiatives. This is a dynamic, fast-paced position well suited for a candidate passionate about creating positive change for Maryland’s public-school educators and students. This is a full-time exempt union position reporting to the Assistant Executive Director of Communications. 

RESPONSIBILITIES:

  • Develops press and public outreach strategies to support association’s communications and strategic goals and the work of MSEA and Maryland’s educators;
  • Leads media outreach efforts, pitching stories, providing background, coordinating interviews, developing press relationships, and prepping association spokespeople;
  • Researches and writes policy briefs, policy analyses, or other publications on Maryland education policy, geared towards legislators, policymakers, and press;
  • Plans and executes earned media events around issues important to the association (i.e. press conferences, policy conferences, panel discussions, etc.), as well as during American Education Week, Teacher Appreciation Day, etc.;
  • Writes and edits press releases, advisories, statements, op-eds, talking points, and speeches by association leaders;
  • Provides content and editorial support to association publications such as MSEA’s member magazine, the MSEA website, mass emails, videos, and social media;
  • Provides policy research support for advocacy efforts before the General Assembly and other key decision-makers;
  • Works with local affiliates and outside organizations on message development, issue campaigns, and press strategies;
  • Trains local affiliates on public relations, public speaking, and working with the media;
  • Leads media database reporting and maintenance;
  • Closely monitors education news and events to identify and develop media outreach plans, including rapid response to relevant breaking stories;
  • Develops paid media campaigns around association priorities;
  • Works extended hours, including evenings and weekends, when necessary, in order to perform assigned responsibilities; and
  • Performs other duties as assigned.

QUALIFICATIONS:

  • Bachelor’s degree
  • A minimum of three years of experience working with the press, including serving as a spokesperson and source on policy issues, pitching and successfully placing stories, and proactively developing press strategies, especially around issue advocacy, or a minimum of five years of recent experience as a member of the press;
  • A minimum of three years of experience developing written analyses of public policy for public consumption. A focus on education policy is preferred;
  • Excellent writing and editing skills;
  • Knowledge of public education issues, Maryland politics and schools, and polling preferred;
  • Proficiency with social media and video editing preferred;
  • Demonstrated ability to develop productive and sustained relationships with diverse groups and individuals within an organization as well as outside partners and members of the media;
  • Demonstrated ability to work on tight deadlines with a high level of efficiency and accuracy;
  • Demonstrated ability to juggle multiple projects simultaneously and thrive in a fast-paced, dynamic, and collaborative work environment;
  • Demonstrated ability to exercise independent and expert judgment, initiative, and resourcefulness in developing new ideas, approaches, and solutions;
  • Availability to work weekends and evenings and travel as needed; and
  • Has or is able to obtain and maintain a valid driver’s license that complies with the State of Maryland.

Application Procedure:
To be considered for this position, complete the MSEA employment application, it can be found on the career site of www.marylandeducators.org and submit along with a cover letter and your 
résumé to careers@mseanea.org.

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.