SEIU Local 521

SEIU Local 521

Communications Specialist

Based in San Jose, Santa Cruz/Salinas,
Fresno/Bakersfield, CA

SEIU Local 521 was founded in 2007 when 5 local unions came together in the Bay Area, Central Coast and Central Valley to form one larger, more powerful union. Together our members are building a true 21st century union fighting to empower and improve the lives of working families. We represent 40,000 public service workers in diverse industries including cities, counties, courts, schools, private non-profits, special districts and public health care. We are looking for energetic, hardworking staff that is committed to making real change and who believes that organizing is critical to building real power for working people.

LOCATION: San Jose/Santa Cruz

DEFINITION: Under the direction of the Political/Communications Director or his/her designee, the Communications Specialist will assist the local union with its communications work in support of the vision statement of the Local.

Responsibilities: All duties listed are required, but may or may not be continuously performed or on-going. This list is not necessarily all inclusive.

  • Write, edit, and produce content for Localwide e-newsletters and other large chapter newsletters, i.e. for Regions 1 – 5. Creates newsletter stock articles, leaflets, campaign communications, and other communications as appropriate.
  • Participates in campaign strategy meetings and creates communication component for campaigns, from worksite leaflets to press conferences.
  • Utilizes different communication tools to advance campaigns that might include: photography, video, new social media, etc.
  • Creates and monitors chapter newsletter schedule, works with staff to provide high quality, timely newsletters to chapters.
  • Works with staff on the timely upload of chapter newsletters to web site.
  • Works with a variety of directors and political/communications director to train staff on chapter newsletter communications.
  • Identifies, works with, and trains members who can be spokespeople for 521. Helps provide media training to members for active campaigns.
  • Monitors media coverage in assigned region and/or issues as related to news that affect or involve our members.
  • Provides communications support and strategies for 521 Committees, Caucuses, Industry Councils, as assigned.
  • Participates in political campaigns, GOTV (Get Out the Vote).
  • Coordinates translation of local-wide union literature into main languages spoken by membership.
  • Maintains database and archive of union literature. Works with staff to maintain photo library of members’ pictures and events. Produces short video clips of key member actions, i.e. rallies, BOS speeches, press conferences. Assists with email communications to members.
  • Assists with posting regular updates on relevant 521 social media platforms, i.e., the Web, Facebook, Instagram.

Job Qualifications:
Excellent writing, proofreading, desktop publishing, verbal, visual/ graphic, and communications skills. A bachelor’s degree in English or related field preferred. Two or more years experience in writing leaflets, newsletters, and similar communications preferred. Knowledge of using social media tools to communicate union message a plus.

Special Skills and Aptitudes:

  • Understanding of union campaigns and issues and have the ability to articulate campaign messages effectively for a worker audience. Excellent writing, proofreading, and verbal skills. A writing test is required.
  • Familiarity with all aspects of literature production process including layout required. Ability to perform copywriting including headlines. Proficient photography and video-recording skills.
  • Ability to handle multiple “priority” projects simultaneously and meet established deadlines. Ability to produce high-quality design/artwork as evidenced by portfolio review. Ability to work on multiple projects, coordinating work with others to produce projects on time. Have a working knowledge of Word Press website maintenance and Blue State Digital email advocacy system preferred.
  • Ability to work within timelines under pressure and minimal supervision and the willingness to work long and irregular hours often including evenings, weekends, and holidays.
  • Ability to think strategically and participate effectively as part of a campaign team. Dedication to improving the life of workers and a willingness to participate in a wide field of activities towards that objective.
  • Excellent writing skills in second language such as Spanish, Vietnamese or Chinese strongly preferred.

REQUIREMENTS: This position requires the possession and continuance of a valid California driver’s license. Ability to pass a DMV check and have a good driving record; must maintain auto insurance that covers business driving (minimum of $100,000 per person/$300,000 per incident bodily injury liability/$100,000 property coverage); and must possess an automobile for business use.

To Apply: Send cover letter and résumé to Riko Mendez, Chief Elected Officer Attention: Pam Rodgers, Administrative Director

SEIU Local 521
2302 Zanker Road
San Jose, CA 95131
Email: jobs@seiu521.org
No phone calls please

This position is open until filled; however, the posting/acceptance of applications may close at any time.

Local 521 is an affirmative action employer and encourage applications from all qualified candidates regardless of race, ethnicity, age, sex, sexual orientation, marital status, religion, or disability. Local 521 works to ensure fair treatment of applicants and employees and actively enforces policies against discrimination and sexual harassment.

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.