Minnesota Nurses Association

Minnesota Nurses Association
345 Randolph Avenue #200, St. Paul, MN  55102
Fax: 651-695-7000  Web: www.mnnurses.org


Lead Communicator

Based out of St. Paul, MN


POSITION TITLE: Lead Communicator
DATE: July 19, 2021
ACCOUNTABLE TO: Director of Governmental and Community Relations
AVAILABLE: Immediately

Works to promote and achieve the goals and priorities of the Minnesota Nurses Association (MNA) by providing professional and technical guidance, strategic recommendations and departmental leadership in the development and maintenance of cohesive, effective communications to MNA members and the public. The Lead Communicator will act as the voice of MNA and work with a team to plan, implement, and evaluate the communications of the Association, with a focus on external communications and public relations. Duties may include, but are not limited to:

Primary Job Duties:

  • In coordination with Director of Governmental and Community Relations, acting as lead coordinator for a four person communications team and all components of MNA communication plans
  • Acting as the voice of MNA, working in collaboration with others to determine initial tone and content of MNA communications
  • Coordinating with all MNA departments and necessary structural bodies to develop and maintain an overall MNA public relations campaign as well as campaigns around contract negotiation, new organizing, legislative and electoral work, and healthcare delivery and policy initiatives
  • Acting as liaison between MNA’s Communications Department and other departments
  • Coordinating with staff from various departments to make sure that all tasks are on track with project requirements, deadlines, and schedules
  • Helping plan, implement, and evaluate effective communication education curriculum, trainings and best practices for the communication team, staff and members
  • Creating external content for MNA’s publicly targeted communications channels
  • Media Relations including;
    • Establishing and maintaining relationships with members of the media and journalists
    • Monitoring and reporting on MNA presence in media and with the public
    • Writing press releases and sheparding through approval process
    • Drafting positions and responding to specific requests by media and journalists
    • Providing media training for MNA members and elected leaders

Secondary Job Duties:

  • Acting as primary preceptor for new communications staff
  • Taking photographs and videos of MNA events
  • Serving as backup for others in the Communications Department, including; Digital Communications Specialist, Internal Communications Specialist, and Production and Graphics Specialist
  • Developing ideas for and writing of campaign themes, articles, interviews, and presentations
  • Serving as lead staff on collaboration and execution of communications campaigns with the Minnesota AFL-CIO and other partners
  • Acting as liaison between MNA external communication consultants and the organization, as appropriate
  • Creating budget proposals associated with departmental needs and communications campaigns, in collaboration with Directors
  • Other duties as assigned


  • Bachelor’s degree in communications, public relations, or other relevant areas of study;
  • 5-10 years of experience in strategic, organizational, or nonprofit communications, some of which must be related to public policy or advocacy and;
  • Proven record of strong leadership skills leading or working within a team


  • a combination of education and experience that demonstrates an applicant’s knowledge of team leadership and external communications.

AND a combination of the following.

  • Knowledge of unions, the labor movement, and their mission
  • Knowledge of union organizing, political, and advocacy campaigns
  • Knowledge of healthcare and nursing issues
  • Proven dedication to furthering social justice issues important to nurses
  • Ability to educate and train members and diverse audiences to understand issues and translate their experiences into content
  • Strong relationships with members of media
  • Excellent oral and written communication skills
  • Efficient writing and editing skills
  • Excellent organizational and time management skills
  • Excellent communication skills and ability to develop constructive relationships
  • Ability to accept feedback and move ideas you disagree with
  • Capacity to prioritize tasks, work independently and be part of a team

MNA is invested in providing education and training in the above areas to ensure that the future employee gains the necessary skills to become successful in this position.

Work/life balance is prioritized, but ability to work occasional weekends, irregular hours, and travel periodically may be required. Transportation required.

SALARY: Per MNASO Local 1, Unit 2 Contract Agreement. Minimum starting salary of $78,229 with generous benefits and commensurate with experience. MNA is an EEO/AA Employer.

Contact: Posting closes August 2nd or when filled. Send letter of application, résumé, references and salary requirements to Wesley DeBerry, HR Manager, at Wesley.DeBerry@mnnurses.org

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.