Senior Digital Strategy Specialist

Based in Washington, DC


Job Category: UUR
Requisition Number: SENIO02373
Type: Full-Time
Location: Washington | DC | 20036 | USA

Job Title: Senior Digital Strategy Specialist
Grade: UUR III
Salary: $75,664/YR

The 2 million members united in the Service Employees International Union (SEIU) are at the forefront of a movement to build power for working people and empower all workers to form unions, no matter what job they do. SEIU members are from every walk of life, every political party, every background, every faith. They come from communities with their own stories and strengths, and that makes the Union all the more powerful because there's strength in numbers. SEIU members work across the healthcare spectrum providing high-quality care and services. They are the workers who keep our nation's airports running and make sure landmark buildings are clean and secure. They provide essential public services and give a foundation of learning to our youngest and brightest. SEIU members believe in and are fighting for a Just Society where all workers are valued and all people respected—no matter where they come from or what color they are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.

This position is part of SEIU's Property Services Division (PSD), the airports campaign. This role will help oversee SEIU airports campaign digital presence with a focus on supporting organizing goals through building and engaging the campaign's online community in the key audiences of airport workers, airline/airport decision-makers, journalists, and allied organizations; creating original content; monitoring and engaging with communities; social listening; analyzing trends in air travel and aviation; updating websites; creating digital action forms; improving our site content, and supporting strategic planning through data analysis.

Primary Responsibilities (Any one position may not include all of the specific duties and responsibilities listed. Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification) Performs a wide range of duties as assigned by the International Union, including but not limited to the following:

  • Coordinate the development and execution of vibrant and cohesive digital strategy.
  • Work directly with campaign staff, Property division staff, and local staff to create and share digital content, drive online engagement of workers and other stakeholders, and build online recruiting and engagement tools for the hospital campaign.
  • Lead the development of content and content planning, and maintain campaign digital assets, including website, social media, SMS, and other properties.
  • Offer regular analysis of the effectiveness of tools, develop metrics for success and best practices.
  • Work directly with SEIU members, airport workers, and community members to build engagement, develop content, and increase message reach.
  • Monitor online channels for information useful to SEIU organizing, political action, community engagement, and bargaining campaigns, and other union programs.
  • Work with communications and design teams to produce multi-media materials for digital projects.
  • Coordinate the airport campaign digital strategy with other SEIU locals and campaigns.
  • Research and evaluate various technologies as needed to assist organizers, communicators, and other SEIU staff and leaders on the most effective use of technology for communications and organizing purposes.
  • Performs other duties as assigned in support of the work of the department.

Interacts with SEIU and affiliate staff and council officials and representatives, consultants, vendors, outside organizations, writers, and others.

Direction and Decision Making
This position reports to the Airports Campaign Communications Director and works with minimal supervision.

Education and Experience
Bachelor's degree in Communications, Marketing, English or related field and three to five years of relevant work experience OR a combination of education and experience that would provide for the following knowledge, skills, and abilities:

  • Priority is given to candidates with real-world digital organizing experience regardless of formal education.
  • Three or more years of work in digital strategy, organizing, media relations, public affairs, campaign communications, and/or use of digital tools for advocacy.
  • Demonstrated experience in developing and implementing digital strategy plans and content for advocacy campaigns.
  • Previous experience with the labor movement or other advocacy organizations preferred.

Skills Desired:

  • Social media management, digital advertising, SMS texting programs, EveryAction or other CRM, basic graphic design, and video editing skills

Physical Requirements
Work can be conducted in an office in many cities or remotely at home. Long and extended hours and travel required.

Probationary Period: Thirty-six (36) calendar weeks.

Apply Here: https://www.click2apply.net/E5aa8QsBQBprhlnAh7NAQ


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