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Campaign Communications Director

Oakland, CA


AFSCME Local 3299 is a dynamic progressive labor union representing 23,000 Service and Patient Care workers at the University of California. We are a member-driven union with rank-and-file leadership, dedicated to building a strong union to fight for our jobs, families, patients and students.

We are currently seeking a Communications Director, working directly with the Executive Director and Senior team to develop effective campaign messages and communications tools -- leaflets, earned and paid media, brochures, newsletters, social media and web content -- in support of Local’s comprehensive campaigns.

Scope of work includes:

  • Assists in the development and implementation of strategic communications plans for organizing campaigns.
  • Develops media strategy, provides pro-active media outreach, and fields inquiries from the news media; helps prepare workers or allies for contact with the news media.
  • Develops and incorporates new media strategies and social media into organizing communication campaign plans.
  • Writes and edits leaflets, newsletters, talking points, speeches, letters to the editor, op-eds, background pieces, fact sheets, press kit materials, and other materials as needed for various campaigns.
  • Works directly with workers and organizing staff to get pictures, quotes and video clips that bring worker voices into campaign materials.
  • Capture and edit photos and video for production materials.
  • Coordinates event logistics and interviews (i.e. videography, still photography, advisories, news releases, stage-setting collateral, etc.)
  • Monitors media coverage of various campaigns, maintains clipping files, makes recommendations on ways to improve media coverage.
  • Develops and Implements targeting and placement of paid advertisements to support various campaigns and political action.
  • Coordinate activity of all communications-related vendors including web, design, social and online media, to ensure effective, timely and accurate delivery of work in support of campaign initiatives and the overall mission of the organization.
  • Performs other duties as required to support the Local and its mission.

Required qualifications:

  • Minimum of 2 – 3 years of experience working in communications in a campaign environment
  • Experienced in developing campaign message and enforce message discipline in fast-paced campaigns.
  • Proven experience in developing social and new media campaign strategies and programs.
  • Press and media relations skills with demonstrated ability to gain a broad audience for campaign messages.
  • Proven ability to execute leaflets, brochures, direct mail pieces, video scripts and other materials.
  • Knowledge of advanced graphic design software, video production and printing techniques.
  • Excellent oral written communication skills.
  • Ability to coordinate vendors and consultants involved in campaign activities.
  • Ability to communicate in a foreign language is desirable.
  • A commitment to justice for working families.
  • A commitment to use communications strategies to bring working people’s voices and issues to influence the statewide and national debate on higher education.

AFSCME 3299’s members are a diverse group of workers reflecting all of California, and are mostly people of color and women. We are an equal opportunity employer, and encourage people of color and women to apply.

Competitive salary, benefits and field package included.

Please send cover letter, resume and 3 references to: jobs@afscme3299.org with Campaign Communications Director, Oakland in subject line.

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.