Assistant Director, Field & Campaign Communications
Communications Department

Washington, DC

Assistant Director, Field & Campaign Communications
Communications Department
Management Grade 7
Salary starts at: $101,752

This position is responsible for assisting in the management and administration of AFSCME’s field and affiliate communications. Manages the field communications staff and coordinates resources for organizing, political, legislative and other priority campaigns, in consultation with key staff from other departments. Coordinates national union resources for these campaigns and assists in executing their tactics, including direct mail, video, literature, web sites, opinion research, paid advertising and earned media.


  • Assists with worker mobilization and community and political outreach efforts associated with targeted campaigns.
  • Leads special projects that impact field and affiliate communications efforts, including ways to increase collaboration, build capacity and train staff and union leaders on new communications methods.
  • Assists field communications staff with developing strategic plans and implementation of these campaign plans.
  • Manages relationships with key affiliate staff and communications-based partnerships with affiliates.
  • Supervises field and campaign communications staff to ensure effective, timely and accurate delivery of work in support of campaign initiatives and the overall mission of the organization.
  • Travels extensively to field campaigns for hands on supervision and staff development.
  • Ensures AFSCME leaders and communicators at various levels are aware of AFSCME priorities, planning and developing dissemination of talking points, news clips, news releases and other information to inform appropriate parties of our messages. 
  • Responsible for training and employee development of subordinate staff.
  • Collaborates with the department’s management team to recommend and implement department-wide policies and procedures.
  • Represents AFSCME on national coalitions in the union’s interest.
  • Performs other duties as assigned and as required.

Education & Experience:

  • Graduation from an accredited four-year college or university with a degree in journalism, English, communications or public policy and seven to ten years of experience in labor political or community organizing and campaign communications, including five years of communications and campaign work; or an equivalent combination of education and/or experience which provides the needed knowledge, skills and abilities.


  • Strong relationship building skills and advanced ability to develop strategic campaigns and communications tactics. 
  • Advanced ability to lead projects and coalitions and manage staff.
  • Experience in the production of communications materials, and media and public relations, preferably within a labor union or advocacy organization.
  • Working knowledge of computers and technology, departmental budgeting, and administrative processes and procedures. 
  • Demonstrated understanding of AFSCME related programs and/or labor issues and initiatives that permit effective information distribution.
  • Advanced understanding of AFSCME and union programs and initiatives. 
  • Demonstrated ability to lead and supervise personnel towards position goals and to work within deadlines. 
  • Excellent oral and written communications skills. 
  • Strong presentation and platform skills.
  • Ability to communicate in Spanish is desirable.
  • Valid driver’s license required.
  • Ability to travel to campaigns for extended periods of time.

Please submit cover letter and resume to recruiting@afscme.org.

Posting Date: November 7, 2017

AFSCME is an equal opportunity employer, and, as such, does not discriminate against an employee or applicant on the basis of race, creed, color, age, sex, national origin, marital status, sexual orientation, gender identity, religious affiliation, disability, or any other classification protected from discrimination under applicable law.

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